The Benefits of Good Networking Okay, quick story. And I’m sure some of you can relate to this story. A long time ago, I saw a fellow co-worker unfairly targeted by his supervisor because he wouldn’t keep his mouth shut in meetings. This co-worker was a high-quality guy, and when he saw something that [...]
Retargeting to Increase Sales Did you know that the big boys and girls in this business love cookies? That's right, my self-publishing indie authors. Every time we do a search, the big boys like Amazon and Facebook, to mention a few, try to use their cookies. Their cookies are little bits of code that [...]
Creating Offers Hey, my self-publishing indie authors, do you want to take the next step to become a real authorpreneur? Of course, you do, right? Okay! This is what you do. You get better at creating offers. Too many of us just put our books and services out without a good offer. Or, if [...]
Facebook Ads Too many people spend good money and time to do Facebook ads and walk away with less-than-stellar results, my self-publishing indie authors. Many frown and say, “Well, that didn’t work. Boy, this authorpreneur thing is a tough business.” To have success with Facebook ads, it’s kind of like Stephen Covey, author of The [...]
Creating A Successful Book Prelaunch Writing a book and then launching a book is a big deal, right, my self-publishing indie authors? A successful launch will help us sell a lot of books so we can gain some ground in our authorpreneur world and really make a difference out there with our books and [...]
Bringing a Book Back to Life Hey, someone put our book to sleep. Our book seems to be hibernating, my self-publishing indie authors. What are we going to do to bring our book back to life? We worked way too hard and way too long for our book to just check out on us. [...]
Creating Value so People want to do Business with Us I’ve always preached how we should always be kinder than we need to be. Being kinder than we have to be makes it so that others want to be around us, my self-publishing indie authors. Sometimes, the world is lacking in kindness; I think [...]
Instagram Hey, my self-publishing indie authors, wouldn’t you agree that people love pictures? And guess what? Instagram is all about photos! They are also well-aware that people these days want to monetize on their social media channels. So they are doing everything they can to help their customers use fantastic pictures and make some [...]
Getting Social Proof Hey, my self-publishing indie authors, guess what? If I tell you or anyone else how great I am, or how right I am, you may be hesitant to believe it. But, if you say it, or if others say it, then I have some credibility now. This sort of thing gets [...]
Increasing Facebook Engagement All of us self-published indie authors would love for our Facebook posts to go viral, wouldn’t we? Of course, we would! For this to happen, though, we have to create shareable content. Now I know this is a lot easier said than done. If it was easy, we’d all be going [...]