How to Be a Bestselling, Money-Making Author Blog 22

Materials Magic: Promotional Tools for Authors

In the dynamic world of publishing, standing out is key for professional authors. The right promotional tools can work wonders, transforming your book from a hidden gem to a bestseller. Here’s a look at some magical materials every author should have in their promotional toolkit.

First up, bookmarks and postcards. These aren’t just placeholders; they’re mini canvases for your book’s cover art, enticing blurbs, and purchase links. They’re tangible reminders that can be handed out at events or included in book shipments.

Book trailers have also become a powerful promotional tool. A well-crafted video can captivate potential readers, giving them a taste of your book’s world and enticing them to delve deeper.

Author websites and blogs serve as your online home. They’re the hub where readers can find information about you, your books, upcoming events, and even exclusive content.

QR Codes have surged in popularity. Incorporating them into your materials lets tech-savvy readers instantly access book links or exclusive content with a simple scan.

Lastly, social media graphics can amplify your book’s visibility. Custom-designed visuals, quotes, and snippets can create buzz and engage your audience across platforms.

Remember, the magic lies not just in having these tools but in using them strategically. With the right mix, you’ll be weaving spells that enchant readers and boost your book’s success.

Dan Blanchard is an award-winning and bestselling author, speaker, educator, TV Host, and philanthropist.

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