The Storm: A Leadership Booklet and Blog #17

THE STORM Chapter 17: GOYA

“It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you.” – Mark Cuban


Why This Matters: Chapter 17, “GOYA,” dives deeper into the concept of “Get Off Your Arse” (GOYA) and explores the importance of taking meaningful action in life. Granddaddy’s insights, inspired by Mark Cuban’s quote, emphasize the significance of learning from failures, getting things right at least once, and understanding the true power of GOYA. The chapter challenges readers to consider the depth of their motivations, the meaningful reasons behind their actions, and the internal satisfaction derived from their pursuits.

Essential Question for Readers: “How does the concept of ‘Get Off Your Arse’ (GOYA), as explored by Granddaddy, influence our approach to taking action in life, learning from failures, and finding true satisfaction in our pursuits by focusing on meaningful reasons behind our endeavors?”


Chapter Summary

Chapter 17 of “GOYA” introduces the concept of “Get Off Your Arse” (GOYA with a pinch of humor), and Granddaddy engages in a discussion with Dakota about the importance of taking action in life. The chapter begins with a quote from Mark Cuban, emphasizing the significance of learning from failures and getting things right at least once in business.

Granddaddy introduces Dakota to GOYA, explaining that it means “Get Off Your Arse.” The exchange between them is lighthearted, with Dakota finding humor in the use of the word “arse.” However, as Granddaddy delves into the concept of GOYA, he expresses his belief that ideas like these could make a significant difference if more people understood and applied them.

Dakota, intrigued by the concept, inquirers about how GOYA really works. Granddaddy challenges him to think deeper about meaningful reasons for taking action, prompting Dakota to reflect on his own motivations. The conversation explores the idea that the true power of GOYA lies not just in the action itself but in the meaningful reasons behind it.

Granddaddy shares his own experience and introduces the notion that happiness and success are not solely determined by what one does but by how one does it. He emphasizes the importance of personal fulfillment and meaning in one’s actions. The chapter concludes with Granddaddy encouraging Dakota to think about the emotional impact of his achievements, highlighting the role of internal satisfaction in the pursuit of goals.

Chapter 17 serves as a philosophical exploration of motivation, action, and the importance of meaningful reasons behind one’s endeavors. Granddaddy’s insights challenge Dakota to consider the depth of his motivations and the true source of happiness in his pursuits. The chapter reinforces the idea that success is not solely defined by external achievements but is deeply tied to the internal satisfaction derived from one’s actions.



*GOYA blog/vlog:

*GOYA video:


Reflection/Journaling: Reflect on instances in your life where you have hesitated to take meaningful action. Consider the reasons behind your hesitation and whether you focused on external achievements or internal satisfaction in your pursuits. How can the concept of “Get Off Your Arse” (GOYA) reshape your approach to taking action and finding true satisfaction in your endeavors?


  1. Identify a specific goal or project in your life where you have been procrastinating or hesitating to take action. Set a goal to apply the GOYA principle by defining meaningful reasons behind the pursuit and focusing on the internal satisfaction derived from achieving it.
  2. Reflect on your motivations in various aspects of your life, including work, relationships, and personal development. Set a goal to align your actions with meaningful reasons that resonate with your values, bringing a deeper sense of purpose to your daily endeavors.
  3. Consider past failures or setbacks and assess whether you have allowed them to hinder your willingness to take action. Set a goal to learn from failures, recognizing them as opportunities for growth, and approach future challenges with resilience and determination.

Next Steps:

  1. Keep a journal to document your application of the GOYA principle in different aspects of your life. Reflect on the internal satisfaction and fulfillment derived from focusing on meaningful reasons behind your actions while taking massive action.
  2. Share the concept of GOYA with friends or family, encouraging them to reflect on the motivations driving their pursuits. Create a supportive environment that values internal satisfaction and meaningful reasons as key elements of success.
  3. Whenever faced with a decision or action, consciously consider the deeper motivations and meaningful reasons behind your choices. Use the GOYA principle as a guiding force to take intentional and purposeful action in all areas of your life. And do this now!

By embracing the philosophy of “Get Off Your Arse” (GOYA), you can transform your approach to action, focusing on the meaningful reasons behind your endeavors and finding true satisfaction in your pursuits. The internal fulfillment derived from aligning your actions with your values becomes a powerful catalyst for personal and professional growth; but this only comes when one moves to the DOING stage.

Dan Blanchard is a bestselling and award-winning author, speaker, educator, TV Host, and philanthropist.

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