The Storm: A Leadership Booklet and Blog #9

THE STORM Chapter 9: Attitude of Gratitude

“Gratitude is not only the greatest of virtues but the parent of all others.” – Marcus Tullius Cicero


Why This Matters: Chapter 9, “Attitude of Gratitude,” delves into the transformative power of expressing gratitude and its multifaceted nature. Granddaddy’s guidance, inspired by the concept of Kaizen, emphasizes the importance of gratitude as a step-by-step process and its impact on personal development. The chapter challenges readers to explore gratitude beyond verbal expressions, incorporating mindfulness and a deeper appreciation for life’s blessings.

Essential Question for Readers: “How does the concept of Kaizen, as hinted at by Granddaddy, influence our understanding of gratitude, and how can the multifaceted nature of expressing thanks enrich our lives and contribute to personal growth?”


Chapter Summary

Chapter 9 of “Attitude of Gratitude” unfolds as Granddaddy and Dakota delve into the transformative power of expressing gratitude. The chapter begins with Dakota revealing his girlfriend’s name, Jenn, a moment Granddaddy acknowledges with gratitude, emphasizing its significance in Dakota’s journey toward self-improvement.

Granddaddy introduces the concept of Kaizen, an idea yet to be fully explained, and hints at its role in Dakota’s personal development. The narrative then shifts to Granddaddy’s demonstration of the power of gratitude in a simple yet profound way.

Granddaddy engages Dakota in a reflective exercise, urging him to recall the moment he shared Jenn’s name. Through a guided meditation-like technique, Granddaddy encourages Dakota to tap into his subconscious memory, highlighting the role of the subconscious mind in recording and storing experiences.

As Dakota successfully recalls the moment, Granddaddy unveils the importance of body language and the impact of expressing gratitude. He emphasizes the significance of non-verbal cues, illustrating how a genuine smile and direct eye contact enhance the effect of expressing thanks.

The discussion evolves into a deeper exploration of gratitude, with Granddaddy sharing his personal perspective. He describes gratitude as a powerful, enriching emotion that fills him with happiness and appreciation for the present moment. Granddaddy encourages Dakota to embrace gratitude as a step-by-step process, comparing it to a toddler learning to walk, emphasizing the importance of taking small steps and learning from failures.

Granddaddy delves into the idea that gratitude extends beyond saying thank you—it involves recognizing and appreciating the abundance of blessings in one’s life. He challenges the notion of constant desires for more and encourages Dakota to cultivate a mindset of continuous gratitude.

The chapter concludes with Dakota expressing gratitude to Granddaddy for his presence. The exchange showcases Dakota’s growth as he overcomes discomfort and experiences the positive impact of expressing appreciation.

Chapter 9 of “Attitude of Gratitude” serves as a guide for Dakota to understand the multifaceted nature of gratitude, encompassing mindfulness, expression, and a deeper appreciation for life’s blessings. The lessons imparted set the stage for further exploration of Kaizen and the continued development of Dakota’s attitude of gratitude.



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Reflection/Journaling: Reflect on your recent experiences with expressing gratitude. Have you considered the non-verbal aspects of gratitude, such as body language and genuine smiles? Consider a moment when you felt genuine appreciation and examine the subtle cues that accompanied it. How might Kaizen, the concept introduced by Granddaddy, influence your approach to gratitude?


  1. Choose a specific relationship or situation where you can express gratitude through non-verbal cues. Set a goal to incorporate genuine smiles and direct eye contact when expressing thanks.
  2. Reflect on the role of mindfulness in your daily expressions of gratitude. Set a goal to incorporate a brief moment of mindfulness when expressing thanks, focusing on the present moment and the positive emotions associated with gratitude.
  3. Consider gratitude as a step-by-step process, similar to Kaizen. Set a goal to identify small, daily opportunities for expressing gratitude and observe how this incremental approach impacts your overall well-being.

Next Steps:

  1. Practice expressing gratitude through non-verbal cues in daily interactions. Pay attention to the impact this has on your emotional well-being and the dynamics of your relationships.
  2. Integrate mindfulness into your expressions of gratitude. Before expressing thanks, take a moment to be present and fully appreciate the positive emotions associated with gratitude.
  3. Identify areas in your life where you can apply Kaizen principles to cultivate a continuous attitude of gratitude. Start with small, manageable steps and observe the cumulative effects over time.

Remember, gratitude is a multifaceted and transformative emotion. Use these reflections and goals to deepen your understanding of gratitude and incorporate its various aspects into your daily life for personal growth.

Dan Blanchard is a bestselling and award-winning author, speaker, educator, TV Host, and philanthropist.

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